We wrote about the open pre-orders of the Xperia XZ2 and XZ2 Compact in Europe last week, but those were third-party retailers' offers. Sony's launched its own pre-orders, with freebies and... you got the hint.
A couple of Xperia XZ2s with assorted cases
The pre-order offers aren't available in all countries where Sony has a presence, and even where they are, they vary by country. For example, Poland, Portugal, Spain, and the UK are getting the Wireless Charging Dock & Style Cover Touch with XZ2 pre-orders. In the UK, if you go for the Compact, it'll be just the Style Cover Touch - no wireless charger.
Sony WCH20 Wireless Charging Dock, 2 of them
Then there's Denmark, Finland, Norway and Sweden where XZ2 pre-orders will net you the new WF-1000X Noise-Cancelling Bluetooth Earphones. In Norway and Finland, the offer applies to the Compact as well. Things are a lot more complicated in Germany, where you'd need to choose between an action cam, two different speakers, PlayStation VR, and the WH-H900N h.ear headphones.
We're more than a little jealous of the Italians, however, who'd be getting the sweetest of deals. Pre-orders of both the Xperia XZ2 and the XZ2 Compact will come with a pair of Sony WH-1000XM2 Wireless Noise Cancelling Headphones. What makes it even harder is that there are no pre-order offers where we happen to be. Oh, well.